Black-Owned Sea Moss Brand Secures $600K ‘Shark Tank’ Deal

Alexiou Gibson, the 30-year-old CEO and founder of The Transformation Factory, has landed a $600,000 deal on Shark Tank.
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Photos: Black Business.com\Transformation Factory

Alexiou Gibson, the 30-year-old CEO and founder of The Transformation Factory, has landed a $600,000 deal on Shark Tank. He also made history by being the first entrepreneur in the show's history to ever pitch a sea moss brand that features a unique line of vegan health supplements available in different exciting flavors.

Nearly 10 years ago, Gibson weighed 500 pounds and was told by his doctor that he wouldn't live to see 30 if he wouldn't take his health seriously. So he started eating healthy, exercising, as well as researching more ways to support his weight loss. That's when he rediscovered sea moss from the cultural food he enjoyed while growing up in the Bahamas.

"Sea moss was always a staple in my culture," Gibson told the Palm Beach Post. "It heals and builds the immune system." Ever since he incorporated sea moss into his diet, he lost more than half of his weight. He also mixed sea moss with her grandmother's coffee to help her regain her strength.

On social media, he shared photos of her drinking the product and it sparked the interest of many. Read more.

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