Buy Black Website Boosts Visibility of Black-Owned Businesses

E-commerce website We Buy Black aims to make supporting Black-owned businesses easier.
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Photo: We Buy Black

With shopping for the holidays in full swing, some are considering buying from small businesses, especially those that are Black-owned, instead of big box stores. It can be difficult, though, to know which retailers to support.

E-commerce website We Buy Black aims to make supporting Black-owned businesses easier. They sell products created and developed by only African Americans and people of African descent.

On We Buy Black virtual shoppers have access to more than 100,000 products sold by over 12,000 Black-owned businesses. From toothbrushes to hair care and even light bulbs, the College Park-based website offers alternatives to products that you would find at your local supermarket.

Its founder, Shareef Abdul-Malik, suggests customers new to the site, start by buying the “Make the Switch” kit, which gives them roughly six products that could replace their everyday products at home. “The kit allows people to get an idea of the various things Black people are making,” said Abdul-Malik. And now is a great time to make the switch.

November, December, January and February is a great time for our businesses,” Abdul-Malik said.

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