Corey Llewellyn, Digiwaxx CEO
â€œEveryday I remind myself that average is unacceptable and if I fail I am letting down a legacy of strong Black people.â€?
Where He’s From: Digiwaxx Media CEO, Corey "CL" Llewellyn was born in the Bronx, New York and raised in Greenburgh, New York.
“My parents were born and raised in Jamaica and came to the United States in an effort to pursue opportunities that would make the lives of their future children brighter then theirs,” Llewellyn tells The Black Star News. “Watching my mother and my late father’s hard work and perseverance manifest itself into opportunities for myself and my family taught me the value of striving for greatness in all that I do. Everyday I remind myself that average is unacceptable and if I fail I am letting down a legacy of strong Black people.”
Llewellyn attended Woodland High School in Greenburgh, New York. His career started at Sony Music, as a part of the Wise Program, as an internship in the Urban Promotions Department. Digiwaxx Media was initially established in 1998.
Where He’s At: “Right now Digiwaxx is definitely in the growing stage,” he adds. “Our company began with just one division, the Digital Waxx Service. That is still the crux of the Digiwaxx media model. But since then we have grown to encompass both a radio promotions department, Spinworld, and a marketing division Digiwaxx I/O.”
“We’ve been blessed to carve a niche for ourselves in the urban music landscape by understanding the power of technology,” Llewellyn adds. “We will continue to thrive off this and continuously make ourselves better and stay ahead of the curve.”
Llewellyn sees his company becoming a full-fledged one-stop shop for music promotion and digital distribution. “I want to be able to take an artist promote them via the Digital Waxx Service and Spinworld, market them and take advantage of cross promotional opportunities through Digiwaxx I/O, then distribute their music digitally through Digiwaxx Digital,” he says.
“As a small company everyone takes on dual roles and as we become more successful I have learned that even the most diligent worker has a breaking point,” Llewellyn says, when asked how he deals with challenges. “To combat this we maintain a supportive family atmosphere at Digiwaxx. Everyone knows that they can come to me and honestly tell me how they feel or how their work load is affecting them.”
Llewellyn has an impressive resume: Co-founder of Fader Magazine; co-founder of the 1200 Squad; nominated for MPS Mixshow Power Summit (MPS) Mixshow Promoter of The Year; nominated for MPS Executive Of The Year; developed, co-managed, and executive produced recording artist MIMS.
Llewellyn’s Words Of Wisdom: “Be your own believer. People don’t ever believe you until you do it.”
Llewellyn’s Secrets To Success: “I have never ignored the value of relationships.”
Llewellyn’s Three Favorite Movies: “Training Day, The Godfather, and Pulp Fiction.”
Llewellyn’s Three Favorite Books: “To Be Loved, Barry Gordy; Who Stole My Cheese, by Ilene Hochberg; and, Rich Dad, Poor Dad, by Robert T. Kiyosaki.”
Three Leaders That Have Most Inspired Llewellyn: “Colin Powell; Marcus Garvey; and Martin Luther King, Jr.”
First Three Things Llewellyn Would Do As President: “Our next president must first stop the unjust war that we are entangled in; meet with the country leaders that we are currently having negative relations with and show them that with new leadership comes new ideas; and, take the time to take care of our country and the issues that are prevalent in our own communities.”
Llewellyn’s Favorite Five Entertainers And Their Songs: “Bob Marley – Coming in from the cold; Nas – No Idea; KRS-1 – Self Destruction; Jay-Z – 22 two’s; and, Mims – This Is Why I’m Hot.”
Llewellyn’s Five Favorite websites: “Digiwaxx.com, Billboard.biz, Blackenterprise.com, Allhiphop.com, Digitalmusicnews.com.”
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It was sexy to be against the war back then. He was probably in it to get laid.
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