Importance Of Customer Relations
Customer relations means not only giving the right amount of change back and saying thank you, but it also means exchanging damaged products, giving discounts if necessary and making refunds to stay the dayâ€”all with a sincere smile.
If you as a business person view your customer and clients as only a source of money, but not as individuals with needs, wants, fears and desiresâ€”youâ€™re wrong. Yes, you have a product for sale or have a service to offer at competitive prices. You must have or develop people-skills as well.Â
If in your verbal transactions, you are too direct, abrupt or â€œslickâ€? when in business, your image, representation or brand will be damaged. The customerâ€™s welfare is just as important as the customerâ€™s sale.Â
Remember in this economy, money is tight for your actual and potential customers and clients. Even individuals or companies with deep pockets want respect and caring. If your policy is take-the-money-and-run, your view of business in general, and customer relations in particular is warped. Successful businesses handle complaints effectively.
Yes, the saying: â€œfind a need a fill itâ€? is the reason many or most businesses get started. But being in business to solve problems, to offer products and services that make the user better. Believing in the concept that there is a â€œjungle out thereâ€? result in you being too competitive and vicious; make entrepreneurs or companies be perceive you as greedy and uncaring.Â Â
Customer relations means not only giving the right amount of change back and saying thank you, but it also means exchanging damaged products, giving discounts if necessary and making refunds to stay the dayâ€”all with a sincere smile. It is a blanket statement that this writer does not believe. That is the concept â€œthe customer is always right.â€? A better phrase should be: the customer should always be treated right!
What happens when you institute positive customer relations policies in your business dealings? You get repeat sales from the same customers; now they become regular customers. A satisfied customer gives your referrals and recommendations for new business. In other words, being positive and professional leads to more profits.Â
From the receptionist to the companyâ€™s CEO, your business should be customer-friendly. When you are in business to serve and not exploitâ€”the money will come. There is a famous phrase in the Black community: â€œWhat goes around, comes around.â€? When entrepreneurs patronize other establishmentsâ€”they now are the customers. Another popular phrase is: â€œGod donâ€™t like ugly.â€? It may sound corny but itâ€™s the truth. â€œIt is nice to be important, but itâ€™s more important to be nice.â€?
Perry is a noted business consultant and professional public speaker. He can be reached at email@example.com
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