Morrison Leads Artists to Cash
Canvas Paper and Stone Gallery collaborates with marketing guru, Andrew Morrison, CEO of Small Business Camp, to present a special strategic marketing workshop for artists.
What is special about me as an artist? How do I position my art as having value while maximizing sales? How do I manage my time to achieve my greatest creativity? These are some of the questions that will be addressed as Canvas Paper and Stone Gallery collaborates with marketing guru, Andrew Morrison, CEO of Small Business Camp. Together, they will work with visual artists to enhance their business and marketing skills while boosting their creative capital.
Morrison writes: “Once you begin to repackage your business with certain brand attributes, you allow your clients to get to know you, and also buy from you — which in turn leads to your becoming more successful.”
Gallery Director, Averlyn Archer adds, “While our artists are amazingly talented, like most of us, they are not able to give the business end of their art much attention. This workshop will introduce tools and strategies that they can immediately implement to improve their businesses, and by extension, their lives. As both an art collector and gallery owner, any applications which improve the lives of our artists, complements the work that we do with them.”
Andrew Morrison is the founder of Small Business Camp - an entrepreneurial training, coaching and marketing firm. The company delivers an intensive two-day program that allows the participants to walk-in with just an idea and leave with a marketing plan, public relations strategy, money-making website, direct-mail campaign and 90 days of follow-up coaching. Andrew hosted a weekly show on 98.7 KISS-FM in New York City, called, "Money Making Mondays." He built a multi-million dollar company by providing innovative direct marketing services to Fortune 500 companies. Andrew has been featured in the Wall Street Journal, Entrepreneur Magazine, Crain's, Black Enterprise, 40 under 40, Advertising Age, and more. He also appeared as a "Young Millionaire" on the Oprah Winfrey show.
Canvas Paper and Stone is the successor to American Vision 145, a gallery originally established in April 1999. The Gallery is a contemporary fine art venue located in Harlem, New York City, which focuses on emerging and mid-career artists in all medium. Among its objectives is educating their client base about contemporary visual art. Canvas Paper and Stone continues to lead the way in Harlem’s cultural arts renaissance by producing world-class art exhibitions. Averlyn Archer, CEO and curator, is an avid art collector and attorney. She has created a new online locale for art enthusiasts at www.canvaspaperandstone.com .
The Artists’ Strategic Marketing Workshop will be held at 2611 Frederick Douglass Blvd, Studio 2N in Harlem, New York on Sunday, December 9, from 3:00 pm to 6:00 pm in the Gallery. Artists must RSVP by Wednesday, December 5th by calling 212.694.1747 in order to attend this business workshop. Seating is limited.
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