Normani, T-Pain, Google Join Forces To Support Black-Owned Businesses

Black business owners that have looked to get the recognition they so deserve.
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Photo: Twitter

T-Pain’s latest musical project echoes the sentiments of many Black business owners that have looked to get the recognition they so deserve.

The Grammy-award-winning artist teamed up with Google and Youtube to make it easier for people to support the businesses they love and shop their values.

In his new song, featuring R&B sensation Normani, Black businesses are being spotlit in a shoppable film that allows watchers to immediately support them with a click of a button.

“I was thrilled when Google reached out about the second annual Black-owned Friday,” T-Pain said. “Last year, Google partnered with the U.S. Black Chambers, Inc. to reimagine Black Friday as ‘Black-owned Friday’ — a day to celebrate and support Black-owned businesses."

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