The Mortgage Marketing Guru
Tucker, often referred to as the â€œMortgage Marketing Genius,â€? regularly gives seminars explaining the techniques he used to secure an income of hundreds of thousands of dollars per year.
Ask anybody in the mortgage industry how business is going, and youâ€™re likely to receive the same answer: tough. A sinking economy, an over-populated rank of brokers, cut-throat efforts to secure loans -- they all have contributed to the ever-increasing number of brokers packing their bags and clearing their desks.
One Chicago-based broker, however, has watched the trend with a smile. Scott Tucker, owner of both Roscoe Villageâ€™s Tucker Family Financial Services, Inc. and Tucker Marketing Systems, Inc. (http://MortgageMarketingGenius.com), developed a system that has received acclaim from some of the top personnel in the industry. The result? A man not only enjoying his career, but a man willing to share his method with others.
Tucker, often referred to as the â€œMortgage Marketing Genius,â€? regularly gives seminars explaining the techniques he used to secure an income of hundreds of thousands of dollars per year. Once a man dedicated to national defense -- he was selected for duty at the White House as a member of the U.S. Navy -- Tucker has turned his discipline and dedication into showing others how to build a mortgage and loan business.
â€œIt takes a willingness to learn, but it can be done by the right people,â€? says Tucker. â€œThere are simple steps to follow -- the same ones I took -- and if a person follows the steps, a lucrative career will develop.â€?
Many of the steps that Tucker speaks about refer to methods developed throughout his personal experience in the industry. Converting loan applications to an automated process, developing display advertisements that more than quadruple ad costs, and utilization of direct mail pieces all highlight his seminars. While many of his critics put a negative spin on his methods, Tucker defends his technique as a simple method of organization.
â€œItâ€™s all about prioritizing the important aspects of the business,â€? states Tucker. â€œKnowing where to allocate time, knowing where to delegate tasks, knowing when to automate certain services -- thatâ€™s what separates successful individuals from the non-successful.â€?
Despite his busy schedule, Tucker has also outlined his techniques as a co-author of four books with businessman Dan Kennedy. â€œThe Ultimate Sales Letter,â€?Â â€œThe Ultimate Marketing Planâ€?, â€œNo B.S. Wealth Attraction for Entrepreneurs,â€? and â€œNo B.S. for Non-Direct Marketing Businessesâ€? all highlight the releases of 2006. The topics within his books often relate to the topics Tucker speaks about at his seminars.
â€œIâ€™m very selective about my seminars, including the people I select to learn my techniques,â€? states Tucker. â€œThe techniques I teach to people work. And they work quickly -- otherwise I wouldnâ€™t be teaching them.â€?
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