Overall, 44% say McCain’s campaign has been the more negative, compared to 31% who say the same about Obama’s campaign. Among self-described political independents, 48% said they think McCain’s campaign has been more negative.
[Election 2008]
Democrats coming home and an increase of support from women helped Democrat Barack Obama take a 47%-45% lead over Republican John McCain, the latest Reuters/Zogby nationwide telephone survey of likely voters.
The poll, conducted of 1,008 likely voters from Sept. 11-13, 2008, is a seven-point reversal from the August 14-16 Zogby/Reuters poll that showed McCain ahead, 46%-41%. In that survey, 13% were not sure or favored another candidate. Now, that number is down to 8%, with their movement primarily to Obama.
The change from a month ago may correlate with the perception among likely voters that the McCain campaign has been the more negative.
Overall, 44% say McCain’s campaign has been the more negative, compared to 31% who say the same about Obama’s campaign. Among self-described political independents, 48% said they think McCain’s campaign has been more negative.
As the table below shows, it has been a rollercoaster summer, but McCain is still better off than he was in July, when he trailed, 47%-40%.
When Libertarian Bob Barr and Independent Ralph Nader are included in the horserace question, Obama and McCain are tied, 45%-45%. Both Barr and Nader registered between 1%-2%. Last month, McCain led by five points in the four-way race.
The perceived tone of the campaign looks like a factor in the latest turn in Obama’s favor. Here how those results broken down by party affiliation:
Which campaign is more negative? McCain 44%; Obama 31%.
Exactly one-half of voters said the economy was the most important issue in deciding whom to choose as President. No other issue garnered more than 9%.
For a complete methodological statement on this survey, please visit:
http://www.zogby.com/methodology/readmeth.dbm?ID=1334
To comment or to subscribe to or advertise in New York’s leading Pan African weekly investigative newspaper, or to send us a news tip, please call (212) 481-7745 or send a note to [email protected]
Also visit out sister publications Harlem Business News www.harlembusinessnews.com and The Groove music magazine at www.thegroovemag.com
“Speaking Truth To Empower.”