James Harden’s Impact in Brooklyn is Growing beyond the Court

The Nets' James Harden is already finding his footing within the local Brooklyn, New York, community
-A +A
0

The Nets' James Harden is already finding his footing within the local Brooklyn, New York, community that he’s called home for just a couple months now.

Beginning this week with the launch of his new white and black Harden Vol. 5 sneaker, Harden and Adidas are partnering with more than 25 local minority-owned businesses, displaying sneaker signage in storefronts and infusing cash and awareness into the local companies.

Rather than splash flashy billboards all around Brooklyn to promote the sneaker, the brand says, it is directing all of its budgeted media funds for the launch to the designated local businesses “to make a positive impact in difficult times.”

“Obviously, it’s a short window since I’ve been here, but I feel like myself and Adidas are going to try to make an impact and footprint on this beautiful city,” said Harden, “because Brooklyn deserves it.”

Read rest of story here.

Also Check Out...

$2 million gift to its Historically Black Colleges and Universities (HBCU) founding partners
Morehouse College: AltFinance
Filed by Fair Fight Action, the suit challenged state voting processes it said disenfranchised voters in recent elections.
Georgia Voting Rights Lawsuit
 A suburban Minneapolis city has agreed to pay $3.2 million to the family of Daunte Wright
Daunte Wright: $3.2M Settlement
Caribbean Cricket: New 60-Ball Tournament
Caribbean Cricket: New 60-Ball
Geor­gia poll work­ers, Wandrea “Shaye” Moss and Ruby Free­man.
The People Who Stood Up To Trump
LISC WNY and General Motors are working together to provide $15,000 and $10,000 grants to...under-capitalized Black businesses
NY: $15,000, $10,000 Grants