World Cup: Extramarital Dating Site Offers US Team $1 M
"The goal of this initiative is to show that, despite the challenge and criticism that lays ahead, the USA team can climb the ladder board and achieve glory in this prestigious competition," the company adds.
[World Cup 2010]
In a peculiar marketing strategy, or prank, Gleeden, a website which claims it promotes "international extramarital dating" has offered $ 1 million to the USA soccer team if it wins the on-going FIFA world cup, in South Africa.
"The members of the Gleeden team in the USA are of various different nationalities, and come from all over the world," the company says, in a release. "They don't all support the same team, but everyone agrees that our host country, America, deserves our support."
"Even if the US team has seen better days, Gleeden USA is convinced that the morale and the spirit of the game will make a difference during the competition. That's why Gleeden has chosen to support the United States Soccer Federation and of course the nation's team," the company says.
"The goal of this initiative is to show that, despite the challenge and criticism that lays ahead, the USA team can climb the ladder board and achieve glory in this prestigious competition," the company adds. "A similar initiative is being launched by our Gleeden Europe rivals to support the French team, a potential challenger for the 2010 World Cup."