AMID PANDEMIC FASHION DESIGNER LAUNCHES INTERNATIONAL VIRTUAL RUNWAY EVENT

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[Elle B. Zhou Womenswear]
Elle B. Mambetov: "This collection is my brain, heart, and soul-stretching to collide two worlds of fashionable existence. Representative of my own journey into dressing modestly...I seek to redefine modest fashion."
Photo: Anderson Group

Fashion designer Elle B. Mambetov will display her designs in an international virtual fashion presentation.

With her flagship luxury womenswear store and fashion line, Elle B. Zhou, opening at the Beverly Center in Los Angeles this summer, and her new collection revealed via a jaw-dropping international virtual presentation on May 22nd, LA-based fashion designer Elle B. Mambetov is creatively launching her fashion empire during the COVID-19 pandemic.

After spending 2 years unjustly in a foreign UK prison, Elle's truly unbelievable journey is set to be filmed for the new PBS series "American Portrait."

Previously featured in Vogue, ELLE, and Harper's Bazaar, Elle (who is Muslim) is poised to change the perception of modest fashion into something truly unique and sophisticated with the launch and virtual presentation of her luxury womenswear brand, Elle B. Zhou on May 22nd.

A London Fashion Week designer at the age of 26, Elle's makes we womenswear U.S. fashion debut this week. She was recently released from a UK prison after serving two years before the U.S. government intervened to free her.

In her upcoming PBS documentary, Elle will chronicle her jaw-dropping comeback story of how a successful African-American woman can possibly go from the catwalk to the confines of a prison, and what she did when she discovered she was a victim of fraud at the hands of her own friend. Elle's story depicts true details of scandal, police corruption, perjury, racism, prison life, US Government agency aid for Americans on foreign soil, and sexual misconduct by a prison staff member; to name a few.

Now Elle is looking forward to the future with the highly anticipated launch of her womenswear line Elle B. Zhou.

"This collection is my brain, heart, and soul-stretching to collide two worlds of fashionable existence," said Elle Mambetov. "Representative of my own journey into dressing modestly; each cropped top, short-sleeved shirt, and pair of trousers have been re-positioned to fit within this new world as I seek to redefine modest fashion."

With social distancing measures in place in Los Angeles, this virtual fashion presentation (complete with digitally constructed models) will replace her planned runway show and benefits Vogue's A Common Thread and Doctors Without Borders to raise funds for those who have been impacted by the COVID-19 pandemic. Elle is also launching her own store at Southern California's quintessential fashion destination, the iconic Beverly Center (Opening Summer 2020).

Born and raised in Texas to a single mother, Mambetov's creative and personal identity as an African-American, Muslim woman has been inspired by her travels - which have taken her all over the world and back. She has built brands in foreign lands, done business deals with former British Prime Minister David Cameron, and secured partnership deals with Toni & Guy and Evian.

Now she returns to America with an incredible story and striking new fashion line with Los Angeles set as her home base.

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