Does meeting your organization’s financial goal define the success of your fundraising program? If you receive a windfall gift that takes you over the top, do you feel prepared to meet next year’s goal? How does meeting or exceeding an annual fundraising goal tie to sustainable fundraising success?
People ask us, “what do you look for in a successful fundraising program?” And then, they answer the question themselves! Some say, “If you don’t meet the goal, you’re not successful.” Others say “We can’t rely on a one-time homerun. There are things you have to do year-in and year-out no matter what.”
We believe sustainable fundraising requires more than luck and chance. Windfall gifts are great, but not enough. We recommend using volunteers, systems, and science to build sustained success.
Here are 18 indicators of a strong fundraising program. These are things to look for and build over a multi-year period of time. The list isn’t exhaustive, but these are a few things that stand out for us based on our years of work with nonprofits.
Which of the above are present in your organization? Which do you want to focus on developing? All of these take time, and time is one of the most precious resources. Review and discuss with your board and staff. See which ones your team wants to focus on. Yes, you need to meet your annual fundraising goal. But, you want to simultaneously build for tomorrow.
Milton, are you denying or finding it insignificant that the TPLF attacked a federal army base...
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Black Star News has been producing stellar investigative journalism since 1997, including focusing on police brutality and other abuses targeting marginalized communities. We have broken several major stories. We welcome news tips to [email protected] and [email protected]
We need your advertising support to produce strong journalism, especially during periods of economic instability, so please contact [email protected] for advertising rates and long term packages.
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