Black Entrepreneur Launches Luxury Handbag and Accessories Brand

FÜ Lifestyle is the newest Black woman-owned accessories brand designed by fashion designer Eva Moore
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Photo: Eva Moore

FÜ Lifestyle is the newest Black woman-owned accessories brand designed by fashion designer Eva Moore for modern progressives.

With its debossed FÜ logo print, the brand’s Lifestyle bag is a bold statement for the fashion-forward and progressive-thinking alike.

“This is my response to the ubiquitous logo-covered bags we’ve all seen forever,” said Moore, admitting that the FÜ brand had tongue-in-cheek origins. “You like initials? How about these?”

For Moore, a devoted animal and human rights activist, the bag is the vehicle to express her irreverence toward “pretentious” fashion norms and her disgust with the “hate-filled” and divisive politics of the outgoing administration.

Growing up, Moore aspired to a fashion career but abandoned her passion when told that her designs were too unconventional. The 2016 election and the catastrophic last year served as catalysts to launch “hell or high water, which is here and now.”

Read rest of story here.

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