Bracelet For Mother’s Day Gift

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Holidays can present a tough set of choices to the average consumer, and Mother’s Day is no different.

Why? The ever present dilemma of gift selection. Go with something too big, and chances are good the budget will be stretched to the limit. Go with something too small, and mom will be less than impressed. Choose nothing at all and—well, nothing less than disaster.
“Mother’s Day is especially unique in that people want a gift that reflects so many feelings and emotions,� says Laura Kramer, founder and owner of Laura K Designs. “It’s tough to find that ‘perfect’ gift, especially one that falls outside such timeless standards as flowers.�
Just in time for Mother’s Day, the unique Psalm 23 Bracelet (, along with a variety of others is being offered to retail stores across the country. Thousands of the bracelets, created based on Psalm 23’s message of hope and healing, have been sold since it was first designed by Kramer in 2003.

The bracelet, constructed with Swarovski crystals and sterling silver charms, comes in a variety of styles and is becoming a popular mother-daughter gift set.
“It’s a great gift item for retailers to stock. It’s a beautiful piece of jewelry, something mom can wear everyday, plus it hits a deep sentimental note with it’s relevance to Psalm 23,� says Kramer.
As an added bonus, the Psalm 23 Bracelet comes with a copy of the 23rd Psalm and an inspirational compact disc. According to Kramer, the inspirational nature of the bracelet package is what generates repeat orders.
“The bracelet and inspirational CD is its own marketing tool,� says Kramer. “When people learn that it’s a symbol of hope and comfort, they tend to want one of their own.�

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