Hanahana Beauty Founder Abena Boamah on Growing Her Hair Business

Abena Boamah has been keeping her community moisturized since 2017, when she founded Hanahana Beauty

Photo: Abena Boamah\Instagram

Abena Boamah has been keeping her community moisturized since 2017, when she founded Hanahana Beauty, the place for moisturizing whipped shea butters, sourced from Ghana, in delicious and hydrating scents like lavender vanilla, eucalyptus, and bamboo coconut.

Boamah has nurtured a passion for skin care from an early age.

“Being Ghanaian, growing up, I always associated beauty with cleanliness and being moisturized. I was always told to look put together and to moisturize before school,” the founder, who now splits her time between Chicago and Accra, Ghana, tells Vogue over a Zoom call.

Boamah, whose company recently received a grant from Glossier, keeps busy between running her brand and hosting her podcast The Conversations Podcast, which features candid dialogue on topics that range from relationships to careers. She’s also made a habit of serving constant beauty and hair inspiration on Instagram, from bouncy crochet curls to locs and braids.

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