How Advertisers Have Invested In Black-Owned Media

Black Star News Publisher Milton Allimadi
-A +A
0

Photo: YouTube

Madison Avenue made sweeping commitments to support Black-owned businesses and media networks following the 2020 murders of George Floyd, Breonna Taylor, Ahmaud Arbery and other Black Americans.

But now that the #BlackLivesMatter hashtag has stopped trending as widely and black-square profile pictures have been replaced, have brands and agencies made good on their pledges?

“One-hundred percent I believe that the market has moved,” said Revolt CEO Detavio Samuels, a former Interactive One executive who was hired by Revolt in 2020 and elevated to lead Sean “Diddy” Combs’ media company in 2021.

“This was a history-setting, record-breaking year for Revolt,” Samuels said of 2021, suggesting that the fast-growing brand—which also launched an app for mobile and connected TV in November—was a beneficiary of more than just the unprecedented client-side demand for ad inventory that was recorded by many media companies.

“It is also because there are a handful of brands and a handful of major media agencies that are showing up in a big way,” said Samuels, noting that Revolt added 75 new clients and reaped the rewards of ad deals with AT&T, Cadillac and Comcast. “I think most of us saw that growth,” he said of his peers in the Black-owned media sphere. “I think many of us have been able to [double] our advertising.” Read more.

Also Check Out...

Mayor’s attempt to police away homelessness and sweep individuals out of sight is a page from the failed Giuliani playbook.
NYCLU: Mayor Adams Trying “To
Elmer Stewart Rhodes III, the founder and leader of the Oath Keepers
Leader of Oath Keepers Found
racial segregation has increased over the last two decades,” the council’s brief says.
Will U.S. Supreme Court Tackle
Ghana Black Stars head coach Otto Addo
Ghana Coach Expects “Difficult
Black Education Station, a 100% Black-owned streaming platform for children.
Black Education Station: A
, the Justice Department, on behalf of U.S. Environmental Protection Agency (EPA), filed a complaint against the city
Jackson Water Crisis: DOJ Files