In Business Sharp Looks Count

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When people think of the elements necessary to run a successful business, many common items often come to mind.
A talented staff, for example, is one element in successful businesses. Quality service is another. What many people tend to forget, however, is that it’s often the little things that matter most. How little?

In a world that depends on visual information, it’s often the quality of a printer cartridge that can determine the success a business has in communicating with their consumers. “We live in a visual world,� says Ben Chafetz, spokesperson for LD Products (, “and although a lot of business is done over the Internet, the bottom line is that people still want a quality document that they can hold in their hand.�

LD Products, a California-based printing supplies company, believes they have the solution to the printing demands that businesses and individuals face on a daily basis. Founded in 1999, the company has grown to become one
of the largest online retailers of printer supplies in the United States. “Much of our success has been due to the fact that we make customer satisfaction our number one goal,� states Chafetz. “The fact that we base
our services over the Internet means that we can provide supplies to businesses and individuals no matter what their requirements. That’s a big difference from traditional office supply companies.�

In addition to selling inkjet cartridges, laser printer toner, and fax toner for nearly every make and model on the market today, LD Products also sells ink refill kits -- a popular option among today’s economically-minded
professionals. And while their large selection makes LD Products a popular choice among consumers, it’s their fast shipping that brings people back time and time again.

“People don’t have the luxury of waiting and searching when it comes to
their printing needs,� says Chafetz. “We ship our orders the same business
day that they are placed, and we offer free shipping on all orders over

Proof of LD Products’ commitment to customer service has been seen in their rapid expansion and industry recognition. The company received Bizrate’s Platinum Circle of Excellence for Customer Service in 2004 and 2005 and has
also been named a Yahoo 5 Star Certified Merchant. “Recognition and awards are nice,� says Chafetz, “but it’s our opportunity to expand that has given us the most satisfaction. Having two offices on
opposite coasts (Long Beach, CA and Spring Valley, NY) has allowed us to serve our customers better.�
Based on their commitment to stress-free shopping, LD Products hopes to make
an even bigger impact on the printing supplies industry in the future.

“Printer supplies are the type of thing which are taken for granted until they don’t work like they’re supposed to,� states Chafetz. “And when they don’t work, we’re proud to be the company who has the solutions.�

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