Profile: Mamie Coleman

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As vice president of Music and Production, Mamie Coleman is responsible for managing the creation and production of the promotional campaigns for Fox Broadcasting’s television series, specials and live event programming. 

In essence, Coleman creates the "sound" of FOX. She works closely with the TV studios and production companies, major record labels, recording artists, and agents to secure talent and production materials for FOX's award-winning on-air promotional campaigns. Although Coleman has been working in the television business for over 14 years, she is organically rooted in the medium. 

She got her industry education when she majored in Radio, Television and Film at California State University Northridge.  She became the first President and founding member of Alpha Kappa Alpha Sorority Inc., Rho Epsilon Chapter. 

Coleman took her presidential leadership skills and applied them to her position as Junior On Air Radio Producer for Fox Broadcasting Company in 1992.  There she moved to become an assistant to Executive Producers, Martin Lawrence and Sammart Williams at the “Martin” show from 1995-1997. 

She returned to her Fox family roots as Manager of Production. Mamie is one of the few minority TV executives that has been groomed at Fox and promoted up the ranks to her current position as VP of Music and Production.  She oversees day-to-day production, along with negotiating and executing all of the music and clip licensing agreements for all of the primetime Fox shows.  Notably, Mamie was a key factor in the promotional launch of the Fleetwood Mac single, “Say You Will” for “That 70’s Show”.  

Since then, Coleman has courted several artists and record label executives to successfully provide fresh, hip new music for the new Season launches; including in-theater trailers, MySpace trailers and TV show promotional compilation discs.  She also continues to spearhead the growing trend of American Idol promotional campaigns and upcoming reality shows.

Coleman is a believer in hard work and paying dues. “Stop thinking you’re above everyone because you have a degree or you know several people in the entertainment business,” she said, in a recent interview with Flow. “Humility is the key that opens doors. Women and minorities join organizations—give back. Be a mentor.” Amen.

Five years from now, Coleman envisions herself owning her own music/TV production company and tapping into the film world with explosive, innovative music ideas. She is a career mom raising her nine year old daughter in Los Angeles, California.

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