Risk Rewarded: Big Pearl Business

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Entrepreneurs are not an uncommon feature in today’s financial world. Self-made millionaires, Internet geniuses, inventors, and marketing gurus have all made their mark with new ways of conducting business.

Some individuals, however, stand out from the average entrepreneurial crowd with their exceptionally unique lifestyle choices and penchant for taking risks. Take for example Warren Garten -- founder and president of PearlDistributors.com.

“Not many people give up a six-figure career to invest in something completely unknown,� states company spokesperson Robert Garten-Zutter. “Warren, however, isn’t afraid of overcoming challenges. He wanted to start a business with his two sons, and he dedicated his life to making his dream come true.�

Garten started PearlDistributors.com in 2004 with the help of his twin sons, Robert and Adam. Although both sons were only 21 at the time, they quickly made their mark on their father’s newly-formed jewelry business.

“Both my brother and I hold university degrees in our respective areas,� states Garten-Zutter. “Adam handles most of the computer and technical aspects of the business, and I handle most of the company’s finance and marketing. It’s our father, however, who spearheads the whole company.�

Warren began PearlDistributors.com by importing small amounts of gems from Asia in order to test their values in the American market. After discovering the incredible demand for pearls, he decided to open an online store specializing in Akoya pearl necklaces and earrings. The decision led to the development of an extensive communication network within Southeast Asia -- a development that changed Garten’s business forever. “The pearls coming out of Asian countries are the best in the world,� says Garten-Zutter. “Without the contacts we have in these countries, our business wouldn’t be able to maintain the quality that we’re famous for.�

PearlDistributors.com offers various types of pearl jewelry through their Web site. Although many customers prefer to shop by type (earrings, necklaces, bracelets, and pendants), others prefer to browse the unique selection of pearls which the Garten family purchases from around the world.

“A lot of people don’t realize that pearls vary according to the environment they’re created in. Color, size, shape -- they’re all determined by environmental conditions,� says Garten-Zutter. “It’s precisely the reason we’re able to offer everything from Akoya and freshwater pearls to South Sea and Hanadama pearls. We specialize in colored pearls as well. We communicate our dedication to quality through every step of the way.�

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