Aah! This Team Brings The Taste To You

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[The Entrepreneur]

Eboni Sade and Wilda Jane. Partners: The Aah Factor

BSN: Tell us a little bit about yourselves; where you were raised and the most important things you learned from your parents: Where did you go to school and what did you study?

Sade: I was born and raised in Jersey City, New Jersey, where both of my parents are from. I received my BA in Communications from Howard University with a concentration in Print Journalism, minor in English. My parents and grandparents instilled in me the freedom of self-ownership, taking opportunities, failure never being an option and the significance of humility.

My mother sat me down and told me the importance of having a business, whether big or small, to call your own. I remember her saying that it is nothing like having something that is yours and that you worked hard for. My father showed me the importance of taking opportunities. He encouraged me to become a Student Ambassador at the age of 12 and finish my collegiate career off strong and graduate with honors, despite what everyone else was doing.

The most important value that I learned was humility. There is never a need to brag or boast. Get it done, stay humble, and pay it forward whenever you can.

Jane: I was born in Brooklyn, and raised in Mount Vernon, New York. The most important thing I learned from my parents is to keep God first and make the best out of any situation. I have a very colorful educational background---I am not confined to one area of studies. Needless to say I am still painting on the canvas of life.

Q: Tell us a little about the Aah Factor (TAF). What's unique about this company and when was it launched? Tell us how much you enjoy what you do?
A: The Aah Factor was launched March 4th, 2011 from our simple love of everything food related. We frequent a variety of restaurants wherever we visit and one day we just decided to share our restaurant experiences. Jane brought the idea to me and I loved it. What differentiates us from other food blogs is that we give useful information and reviews without all the fluff. If you are strapped on cash but love scenery, we provide star ratings that show you restaurants with good appetizers and drinks but amazing views. We also give a little background on our traveling experiences.

Food is a necessity. Why not enjoy it and why not give other people a chance to enjoy it? We love trying new dishes and sharing our experiences. If the ambiance is amazing but the meal leaves something to be desired, we’ll say that. If the dessert is simply orgasmic, we have no problems saying that too. If you will need a cab home after consuming a restaurant’s signature drink, you’ve got us.

Q: Who are the ideal clientele of the Aah Factor. Whom do you target as your market? Describe the ideal client.
A: TAF targets readers who simply love food and what to know the hotspots for delectable dishes, tasty alcoholic drinks, and the perfect ambiance for any occasion. Customers who want to get a bit of bang for their buck or those who have a little extra to spend, we try to cover every aspect.

The ideal clientele are city-goers who enjoy the main course, dessert, and appreciate décor. The client may want to have a short business meeting with appetizers and drinks on Friday afternoon, hang out with the best pals on Saturday night, and head out for a romantic outing on Sunday evening. TAF takes all of that into consideration and shows readers where to go.

Q: What are some of the most popular services or features or products that the Aah Factor offers?
A: The most popular features are "Chocolate Buzz" and "Now Taste This."

"Chocolate Buzz" provides the reviews on restaurants. So far we’ve provided reviews from New Jersey, New York, Louisiana, DC, and Maryland. "Now Taste This" gives readers the star rating system. We rate the restaurant: the food, the beverages, and the dessert; the ambiance, hospitality and finally the expense.

Q: How has traffic grown since the company was launched?
A: Traffic has grown since the launch of TAF. With new reviews and our travel plans in 2012, we think our company will continue to expand in the next few years. The latter part of 2011 was spent branding. So we have The Aah Factor t-shirts with our slogan “Food is like Fashion, It Never Goes Out of Style” and we will continue to brand.

Q: Talk about some challenges you've faced since founding the company and how you've worked to address them?
A: The hardest part is branding and stepping out of our comfort zones as it relates to trying new foods. I (Sade) tried Indian and Somalian foods a couple of years ago and both instantly became two types of food that I absolutely love now.

Branding and expanding TAF, we know, will take time. We are certainly excited about what’s to come for The Aah Factor.

Q: If you controlled all the variables tell us where you would want the Aah Factor to be 5 or 10 years from now?
A: In the next 5-10 years, we definitely see more media interaction including video interviews with restaurant owners and one-on-one in-depth interviews with chefs and their clients. We dabbled a bit in video for one of our reviews and we loved the turnout.

Traveling to not-so-well-known cities and finding that hidden gem restaurant is also on our list. Also,  traveling internationally is something that we both enjoy and would love to incorporate into TAF. A community incentive, where we partner with restaurants to give back to our communities is also of the utmost importance.

Q: What's the best way for people to learn about the Aah Factor? How do you promote the company?
A: The best ways are through our website, Twitter, Facebook page, and through e-mail.

Website: www.TheAahFactor.com
Twitter: @theaahfactor
Facebook: www.facebook.com/theaahfactor
Contact: info@theaahfactor.com

Q: What are your own favorite five websites?
A: There are so many amazing websites and blogs out there. For us to confine the list to just five is impossible. However if we had to choose a few it would be:

Q: Any final words or observations for people still missing out on the Aah Factor?
A: Don’t miss the bus. We aim to please and give you a bang for your buck! Always remember food is like fashion---it never goes out of style!

"Speaking Truth To Empower."

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