Review: 3121 Prince

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In what is surely one of the most eagerly awaited events of the year in the music world, Prince will release his Universal Records album debut, 3121, on March 21st. The much- anticipated album is being hailed as classic Prince. It’s the multi-talented superstar's first studio album since 2004's acclaimed album Musicology, and features the songs "Te Amo Corazon" (I Love You Sweetheart), "Beautiful, loved & blessed," featuring rising R&B singer Tamar, and Prince's newly-released single "Black Sweet," the video of which has been embraced by MTV, VH1 and BET among other outlets. The sultry black and white clip recently premiered on both MTV's daily countdown show TRL. Prince has satisfied his long time fans and won over new and younger admirers.

The video for "Sweet Black" directed by ground-breaking Moroccan Sanaa Hamri—who has also worked with Mariah Carey and Lenny Kravitz—stands as a strutting minimalist contrast to the lush exotic first video for the ballad "Te Amo Corazon." As the anticipation for 3121 builds throughout the entertainment industry, Prince is providing a bonus surprise for fans that purchase the album beginning March 21st. Billed as the purple ticket campaign, a limited number of purple tickets will be included in specially selected albums, entitling the lucky purchaser to attend what is being hailed as an evening with Prince—a private performance in Prince's house. Digital tickets can also be won through Apples iTunes online music store.

Prince's ascension to the top of the pop world has been both meteoric and enduring, inducted into the Rock & Roll hall of fame in 2004, his most recent release, Musicology, rose to the top 5 of the album charts, netting the singer and songwriter 2 Grammy nominations. Prince's career exploded in 1984 with the ground-shattering Purple Rain—
the movie broke box office records; the Grammy nominated album sold more than 11 million copies and spent 24 weeks at no.1. A series of genre defying albums followed, from 1985's Around The World In A Day, to 1987’s prophetic a Sign Of The Times, to 1989's Batman sound track—all cemented his reputation as a true musical genius.

More recently, Prince also launched one of the most successful tours in music history in 2004. Pollstar magazine crowned him top concert draw for the year. He also won an NAACP image award and was honored by Rolling Stone in a special issue which named Prince no.5 on the top pop artists of the past 25 years. Most recently, the tireless singer and songwriter was inspired to write two songs to benefit hurricane Katrina victims, "s.s.t." and "Brand new Orleans," both of which are available on his website

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