James Harden’s Impact in Brooklyn is Growing beyond the Court

The Nets' James Harden is already finding his footing within the local Brooklyn, New York, community
-A +A
0

The Nets' James Harden is already finding his footing within the local Brooklyn, New York, community that he’s called home for just a couple months now.

Beginning this week with the launch of his new white and black Harden Vol. 5 sneaker, Harden and Adidas are partnering with more than 25 local minority-owned businesses, displaying sneaker signage in storefronts and infusing cash and awareness into the local companies.

Rather than splash flashy billboards all around Brooklyn to promote the sneaker, the brand says, it is directing all of its budgeted media funds for the launch to the designated local businesses “to make a positive impact in difficult times.”

“Obviously, it’s a short window since I’ve been here, but I feel like myself and Adidas are going to try to make an impact and footprint on this beautiful city,” said Harden, “because Brooklyn deserves it.”

Read rest of story here.

Also Check Out...

The imprisonment of American basketball player Brittney Griner
How Black Women Athletes Are
Black-owned micro home community called South Park Cottages in College Park, Georgia
African American Developers Making
Black men only account for 3% of physicians despite the efforts seen by medical schools, the government, and more.
AAMC: Black Male Representation In
 “unwanted comments” had been made by the Celtics head coach.
Udoka’s Suspension Suggests More
defendants targeted a Black victim for a brutal attack simply because of the color of his skin
Two White Oklahoma Men Plead
movement that reaches and engages young voters to help defend and protect their civil and voting rights.
Vote Your Voice: New Funding For