The Nets' James Harden is already finding his footing within the local Brooklyn, New York, community that he’s called home for just a couple months now.
Beginning this week with the launch of his new white and black Harden Vol. 5 sneaker, Harden and Adidas are partnering with more than 25 local minority-owned businesses, displaying sneaker signage in storefronts and infusing cash and awareness into the local companies.
Rather than splash flashy billboards all around Brooklyn to promote the sneaker, the brand says, it is directing all of its budgeted media funds for the launch to the designated local businesses “to make a positive impact in difficult times.”
“Obviously, it’s a short window since I’ve been here, but I feel like myself and Adidas are going to try to make an impact and footprint on this beautiful city,” said Harden, “because Brooklyn deserves it.”
Read rest of story here.
Milton, are you denying or finding it insignificant that the TPLF attacked a federal army base...
Black Star News has been producing stellar investigative journalism since 1997, including focusing on police brutality and other abuses targeting marginalized communities. We have broken several major stories. We welcome news tips to colin_b30@yahoo.com and mallimadi@gmail.com
We need your advertising support to produce strong journalism, especially during periods of economic instability, so please contact vernon@blackstarnews.com for advertising rates and long term packages.
